Archive | HYPEBEAST TV

‘TAGGED’ Investigates What Playboi Carti Was Hinting at in Photos from Kanye West’s Ranch

Beneath this December 11 Instagram carousel, Playboi Carti fans clamored for news of Whole Lotta Red, but the artist was actually revealing a “whole lot” about the upcoming album, which later released on Christmas Day. HYPEBEAST explores all the inspirations he referenced and collaborations he teased in this episode of TAGGED: a video series devoted […]

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Go Inside Travis Scott’s Garage With ‘TAGGED’s Piece-by-Piece Breakdown

There’s a lot of depth in even the simplest photographs. HYPEBEAST’s new video series, TAGGED, is dedicated to exploring the secrets hidden in plain view, one memorable post at a time. Kicking things off is one particularly notable Travis Scott post from September 15, wherein La Flame poses atop a thematic car cover — there’s […]

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Learn to Customize Your Canvas Chucks Using Heat Transfer

If you’re itching for new Chucks, why not give some love to a pair you have already? Mark Nguyen, owner of the Los Angeles-based lifestyle brand Maybe Tomorrow, walks through all the steps for heat transferring on canvas in this latest edition of HYPEBEAST How-To.Using Maybe Tomorrow’s “DIY” pack which releases this Friday, Nguyen places […]

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Learn to Customize Your Canvas Chucks Using Heat Transfer

If you’re itching for new Chucks, why not give some love to a pair you have already? Mark Nguyen, owner of the Los Angeles-based lifestyle brand Maybe Tomorrow, walks through all the steps for heat transferring on canvas in this latest edition of HYPEBEAST How-To.Using Maybe Tomorrow’s “DIY” pack which releases this Friday, Nguyen places […]

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Behind the HYPE: How Takashi Murakami’s ‘Flowers’ Became a Pop Culture Symbol

Takashi Murakami’s multicolored Flowers motif has etched its mark in the contemporary art world, fashion, pop culture and beyond. The joyful character has appeared on Kanye West album covers, Kid Cudi’s chains, Drake’s hoodies, and even an Art-Basel art piece with Pharrell. Since the first Murakami Flowers artworks debuted in 1995, the Flowers have steadily […]

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Behind the HYPE: How Paris Saint-Germain Became Fashion’s Favorite Football Club

The ties between football and fashion have always been strong, though more as a contrarian anti-fashion expression than “Fashion-with-a-capital-F.” Starting in the late ’70s, U.K. football fans began to define their own sub-genre of style with the emergence of “terrace culture,” so named for the infamously rowdy standing-only section in football stadiums. This precursor to […]

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Behind the HYPE: How Paris Saint-Germain Became Fashion’s Favorite Football Club

The ties between football and fashion have always been strong, though more as a contrarian anti-fashion expression than “Fashion-with-a-capital-F.” Starting in the late ’70s, U.K. football fans began to define their own sub-genre of style with the emergence of “terrace culture,” so named for the infamously rowdy standing-only section in football stadiums. This precursor to […]

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Behind the HYPE: ACRONYM’s Endless Search for Technical Innovation

Founded by Errolson Hugh and Michaela Sachenbacher, ACRONYM reimagines sports and utility garments with futuristic flair — an M.O. which has captured the attention of not only John Mayer and Travis Scott, but also brands like Stone Island and Nike ACG, which have tapped Hugh for creative consultation.But despite the brand’s high-profile cosigns, the ACRONYM […]

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Embracing “Hometown” With Hirofumi Kiyonaga

Hirofumi Kiyonaga, founder of SOPHNET., uniform experiment and F.C. Real Bristol, is the latest guest to join HYPEBEAST CN’s series Breaking Bread. In episode five, Boris Yu chats with Kiyonaga at Mimosa Aoyama, a 22-seat restaurant specializing in Shanghainese cuisine nestled in Tokyo’s quaint Minato Ku. This episode follows interviews with Hiromichi Ochiai as well […]

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Hiroshi Sawada of HYPEBEANS on How to Make the Perfect Latte

In our latest HYPEBEAST How To entry, Hiroshi Sawada of Sawada Coffee and HYPEBEANS fame offers a detailed explainer on making the perfect latte. The champion latte artist offers simple steps that anyone can follow to create the perfect morning sip from the comfort of their own home.The only major hurdle in following the award-winning […]

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Defining “Innovation and Tradition” With FACETASM

FACETASM’s Hiromichi Ochiai is the latest guest to join HYPEBEAST CN’s series Breaking Bread. In episode four, Boris Yu sits down with the designer at Florilège Shibuya, a creative modern-French establishment owned by chef Hiroyasu Kawate that was originally tucked away in the residential backstreets of Aoyama. It’s now moved to a new location in […]

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Behind the HYPE: Arc’teryx’s Unmatched Innovations in Functionality

Vancouver-based Arc’teryx famously rejected any notion that it cared about trends or the fashion industry’s fickle whims, underpinning the company’s simple mission statement: “To build the finest products possible.” Almost 30 years after rebranding from Rock Solid to Arc’teryx, the Vancouver-based brand remains steadfast in its devotion to innovation, construction and reliability, even when swept […]

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Behind the HYPE: Goyard’s History of Peerless Authenticity and Artisinal Craftsmanship

In the latest iteration of Behind the HYPE, Goyard and its prized leather goods are the subject of detailed investigation. The French brand is regarded as the world’s oldest still-active luxury leather goods and trunk company, with celebrities, musicians and collectors alike all clamoring to get their hands on its monogram-laden accessories.The centuries-old Goyard was […]

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