Archive | classic ad watch

Celebrities In Goofy Car Commercials: Some Greatest Hits

It’s no secret that car companies have long turned to flashy advertisements to turn their cold vehicular appliances into fantasies we want to welcome into our lives. At Jalopnik, we happen to adore those cold vehicular appliances on their own terms, but we love the fantasies they’re wrapped in too.Read more… Continue Reading at https://jalopnik.com

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How International Titan General Motors Tried To Go Local On Three Continents

It’s not a stretch to say that General Motors is an American icon. You don’t need an ad executive to tell you that. So when the “Baseball, Hot Dogs, Apple Pie, Chevrolet” ad boomed out of television sets across the country in the 1970s, the image fit. But could that same strategy work for an […]

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Could The “Anti-Shock Sticker” On Chrysler’s Captive Imports Captivate American Buyers?

When Chrysler was down in the late-Malaise dumps, before Lee Iaccoca’s K-Cars could steal the scene, the name of the game was the captive import. Cars like the Dodge Challenger and the more aptly named Plymouth Sapporo hit the scene in ads like these as a value-play focused on Americans looking for something else…Read more… […]

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1989 Oldsmobile Actually Thought Celebrity Offspring Could Save Them

With a name like Oldsmobile, it’s hard to shake the air of stodginess. By 1989, GM was more than aware. By that point, though, it was hard to make a splash with new technology like front-wheel-drive. Everyone had seen that. But they hadn’t met most celebrities’ kids. And so that’s what Oldsmobile gave them.Read more… […]

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Oldsmobile Thought This Promotional Record Sounded Like Toronado Sales

1966 marked the launch of the Oldsmobile’s Toronado, and to help get more people into the new personal luxury coupes, GM produced an advertisement mailer to familiarize the buying public with its new car. But this wasn’t a brochure. It was a record.Read more… Continue Reading at https://jalopnik.com

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Oldsmobile Thought This Promotional Record Sounded Like Toronado Sales

1966 marked the launch of the Oldsmobile’s Toronado, and to help get more people into the new personal luxury coupes, GM produced an advertisement mailer to familiarize the buying public with its new car. But this wasn’t a brochure. It was a record.Read more… Continue Reading at https://jalopnik.com

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