Archive | brands

Mitsubishi Wants To Be Cool Again

For the past decade, Mitsubishi has been almost an afterthought in the U.S. car buying market, fading from the popular imagination as it limped forward with older, cheap, uncompetitive cars and sank in quality rankings. But Fred Diaz, the newly-minted CEO of Mitsubishi Motors North America—now a part of the…Read more… Continue Reading at http://jalopnik.com

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My New Goal For NASCAR Press Conferences Is To Get Drivers To Talk About Their Sponsors’ Competitors

After the NASCAR Xfinity Series race at Texas Motor Speedway on Saturday, every driver who qualified for the second-tier series’ “Dash for Cash” races came into the media center and said almost the exact same thing: “I just really appreciate Xfinity and Comcast for giving us the chance to race for $100,000.”Read more… Continue Reading […]

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Mercedes-Benz Apologizes For Quoting Dalai Lama On Instagram 

The brands are fucking up this week. Fiat Chrysler took a pummeling for choosing to using a speech from Martin Luther King Jr. to sell some trucks in a Super Bowl ad. Now Mercedes-Benz is hitting the apology circuit, after the German automaker quoted the Dalai Lama on Instagram.Read more… Continue Reading at http://jalopnik.com

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Why Is Toyota Sending ‘Journalists’ On A Lavish Vacation To The Olympics?

The subject line of the email read, “VIP INVITE – Toyota Winter Olympics Travel Experience.” And upon reading the body, Toyota was clearly serious about the VIP treatment. An all-expenses paid, 10-day trip to South Korea for the 2018 Winter Olympics, plus fun perks, but not for private guests or friends—for…Read more… Continue Reading at […]

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Does Razer Know It Posted a Racist Meme? [Updated]

There’s being into video gaming and there’s identifying as a hardcore gamer. Both are fine! But the latter group has developed a well-earned reputation for being rife with bigoted jerks, from the whole mess over Gamergate to more recent instances like PewDiePie’s repeated instances of racism. It’s also not a…Read more… Continue Reading at http://kotaku.com

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An Explanation Of All The Bad, Ambiguous Branding Terms Automakers Use

Automakers are great at hiring the most verbose, ostentatious people there are to handle flowery communications. It results in press releases, ads and really everything sounding like this: “[Such and such car is] a peerless combination of craftsmanship and technology, epitomizing the pinnacle of luxury travel.”Read more… Continue Reading at http://jalopnik.com

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The Brands Will Usher In Our Dark And Materialistic Demise, Eventually Consuming Us All

Lamborghini recently came out with an SUV called the Urus, not to be confused with “uterus,” although the two sound very similar. The SUV now has its own line of fashion, luggage and model cars, because we’re all supposed to give into the idea that certain brands make us more important than we really are.Read […]

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The Average Kid Will Definitely Be Able To Walk Before You Pay Off This Land Rover Stroller 

Automakers, for some reason, enjoy branching into “lifestyle” products, only to be met with intense ridicule for… decades. But they do it anyway, maybe to add a little spice to their lives other than choking out the word “dynamism” in every sentence. That’s (probably) why this world now has a Land Rover stroller.Read more… Continue […]

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How Many Nuggets Does Your Soul Cost?

If you’ve been on the internet this month, you’ve definitely been exposed to the most successful ad in the history of Twitter. Millions of people and countless media outlets have propagated the heartwarming story of a giant corporation buying a priceless amount of advertising for close to free. If you, like me, are…Read more… Continue […]

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