Archive | advertising standards authority

UK Cracks Down On In-Game Ads And Microtransactions

The UK’s Advertising Standards Authority has released new, updated guidance on how game developers and publishers should and shouldn’t advertise in-game premium currencies and other purchases. The ASA is pushing back against in-game timers, labels such as “Best Value!” and more. Read more… Continue Reading at https://kotaku.com

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Star Citizen Gets Slap On Wrist Over Selling Ships That May Never Exist

Star Citizen, the Winds of Winter of video games, has recently come under fire for misleading advertising practices, at least in the eyes of one British regulatory body. Eurogamer reports that the United Kingdom’s Advertising Standards Authority (ASA) has told developer Cloud Imperium Games to clarify that Star Citizen…Read more… Continue Reading at https://kotaku.com

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