Author Archive | Hypebeast

Axel Arigato Stockholm Brightens Up With Yellow Accents

Burgeoning fashion brand Axel Arigato has unveiled a new pop-up shop in Stockholm. While the French-Swedish label usually embraces a minimal and clean aesthetic for its stores and footwear, architect Christian Halleröd has switched gears for its latest location. The rather stark plexiglass shelves, polished concrete floor and industrial ceiling are met with bright yellow […]

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OFF-WHITE Is Selling a Concrete USB Drive

Shortly after a glimpse at OFF-WHITE’s collaboration with Nike on the Air Max 90 and Air VaporMax, Virgil Abloh’s subversive brand shifts gear with its latest project. Partnering with Berlin-based USBéton, OFF-WHITE has released a concrete USB drive, aptly titled “USB.” Handcrafted with high-precision concrete in a light grey hue, OFF-WHITE’s slogan is engraved along […]

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Nike Introduces the Vaporfly Elite, Which You Can’t Actually Buy

Yesterday, Nike’s Breaking2 project ambitiously attempted to have three runners complete a marathon in under two hours. In conjunction with the campaign, the Swoosh has introduced its newest Vaporfly Elites, considered to be the most innovative shoe Nike has ever made. This rendition appears to be a slightly modified version of the Zoom Vaporfly Elite […]

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