Puma running is returning in a big way beginning next month. PUMA’s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rodgers to Sabrina Mockenhaupt to Usain Bolt. In industry years, this makes them faster since forever, and they believe now is the time for them to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities.
Puma running has overhauled their products and developed new technologies to create an effortless run. Above you will get an official look at five new Puma Running models —Deviate, Deviate Elite, Velocity, Liberate, and Eternity—all featuring their cutting-edge supercritical foam technology known as NITRO.
The new PUMA Running range includes specially engineered designs for female runners including a brand-new women’s last developed for the female foot in all four styles. PUMA believes women are the future of running which is why we’ve signed some of the top distance athletes in the sport—Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O’Keefe, and Taylor Werner.
“The more we researched our consumer we learned that the idea of change resonates with runners,” Longin said. “Runners always strive for change, to better themselves and the greater good so we landed on the concept of SPARK CHANGE to bring meaning and energy to everything we do in running.”
The Puma Deviate ($160), Deviate Elite ($200), Velocity ($120), Liberate ($110), and Eternity ($120) styles will be available March 9 on PUMA.com, at the PUMA NYC Flagship store, and select retailers. Select styles will be available at Jack Rabbit.
Look for more detailed info on all five running models in the coming week.
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