Justin Blau was 21 years old when he was faced with a decision that few before him have had to make. Would he finish college and go on to pursue a career on Wall Street, where success and financial stability were imminent? Or would he choose uncertainty and risk it all by dropping out of college to pursue music full time? He chose the latter, and he hasn’t looked back since.
Blau, as DJ and producer 3LAU, has now made a name for himself as a renowned DJ and music producer, specializing in emotive progressive releases with a side of heavy-hitting bass music. He has launched the first ever not-for-profit dance music label; he has toured the world; and now he is pioneering the intersection of dance music, blockchain, and art.
Although Blau chose to pursue a career in music over finance eight years ago, he has become increasingly active over the years in the world of finance, cryptocurrency, and blockchain. His social platforms are full of his commentary and insights on the aforementioned topics, and now Blau is officially merging his two areas of interest in a new project, SSX3LAU.
SSX3LAU is a collaborative project between the producer and artist Slime Sunday, and the project is far from the first time the duo have come together. Slime Sunday has created the cover art for many of Blau’s releases, but their newest venture takes the relationship between audio and visual art to the next level. In a new line of NFTs (Non-Fungible Tokens), Slime Sunday creates animated artwork soundtracked by Blau’s unreleased music. NFTs are digital and blockchain-based collectibles that can be bought, sold, and traded on marketplaces using blockchain technology, and in this case, are rare pieces of digital art that cannot be replicated.
SSX3LAU has seen great ...
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