Baby Keem and Kendrick Lamar shared the latest cover of i-D together. In honor of the occasion, Dave Free and his mysterious new creative service company pgLang have released their second video, "Propaganda" which highlights Keem's meteoric rise over the past year with some handheld video footage and a quick preview of new music.
The duo's i-D spread features the two rappers in a lengthy conversation spanning their respective career origins to the pressure to follow up critically-acclaimed projects with something surprising and unexpected. Keem's debut mixtape Die for my B*tch dropped in July 2019 and marked his arrival as one of hip-hop's brightest rising stars. Kendrick revealed that he too was under some pressure following the release of his major label debut Good Kid M.A.A.D City.
"I remember the sophomore jinx of Good Kid M.A.A.D City; it was for that year and for that time. I was in a different space in my life. I already knew off the top I can’t make Good Kid M.A.A.D City Part Two. The second I’m making that, it’s corny bro. That takes the feeling away from the first. I need that muhf*cka to live in its own world. Then boom, To Pimp a Butterfly. Some people love it to death, some people hate it," Kendrick said. When Baby Keem asked about whether Kendrick wanted to surprise himself with a new project, the rapper replied, "To Pimp a Butterfly did that for me. I had an idea in my head of how I wanted it to sound, built with jazz and blues and hip-hop. But it was more ‘how am I gonna execute that?’"
Kendrick also dropped a rare gem about why he takes "so long" to release each of is ...
Continue Reading at https://hypebeast.com/