Pharrell and adidas return for the fall of 2020 with a new collaboration by way of two new basketball sneakers. adidas and Pharrell Williams are back with updates to adidas’s 0-60 basketball sneaker. First launched earlier this year, the sneaker focuses on innovation with on court performance in mind. With a side zip and strap closure, the design brings elevated comfort and fit to the sneaker, accompanied by the Boost cushioning in the tooling. The two new colorways come from the unlikely inspiration of motocross with three stripes wrapping around to represent the sense of competition present in all sports. There is a Black/Silver/White color option as well as Blue/Silver/White offering, both complete with wraparound three stripes that represent the sense of competition that drives and unites every discipline of sport.
Alongside the launch, contemporary artist Tyrell Winston created a basketball inspired campaign contextualizing objects into familiar landscape. Created on one of the artist’s most iconic installations, the campaign highlights the PW 0-60 silhouette and combines the worlds of art and sport.
The adidas PW 0-60 will release on September 26th through adidas.com/pharrell and select adidas retailers for $250.
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