adidas Originals To Relaunch Their A-ZX Series

In 1984 adidas changed the world of footwear by launching its first ever running franchise, the ZX series. The brand showed that performance sneakers could elevate runners of all types and abilities. Loved by all, the ZX quickly became a modern icon. Two decades after ZX’s inaugural release, adidas Originals returned with a celebration dubbed ‘A-ZX’. The unique program saw some of the brand’s most esteemed global partners each collaborate on 26 distinct ZX drops over the course of 2008 and 2009. In 2020, adidas Originals is bringing back A-ZX with a bang, propelling the iconic franchise firmly into the future.

Throughout 2020 and 2021, adidas Originals will release 26 special makeups of ZX ‘thousand series’ silhouettes. Leveraging a number of global retail and creative partners, as well as the brand’s own archive, each drop will see ZX re-imagined in never before seen ways through the lens of key cultural touchpoints. Paying homage to the iconic ZX ‘thousand series’ and the innovatively disruptive celebrations at the turn of the last decade, the relaunched A-ZX series serves as a new chapter for retro-running.

The 2020 A-ZX series kicks off officially in August with a first drop paying tribute to the ZX archive – the first ever re-release of the ZX 1000C from the late 80’s. The ZX 1000C comes with an upper that includes synthetic base layers and suede toe tip-heel overlays. Details include the Torsion-branded dubraes done in neon green, as well as the cream-colored midsoles to give off that vintage feel. Look for these to drop on on August 7th.

Information for each drop throughout the series will be shared prior to the release date at adidas.com/A-ZX.

via: adidas

The post adidas Originals To Relaunch Their A-ZX Series appeared first on KicksOnFire.com.

Continue Reading at https://www.kicksonfire.com

Comments are closed.

Designed by OhhWord Media