CFDA chairman Tom Ford and Vogue‘s editor-in-chief Anna Wintour have recently launched “A Common Thread,” a fundraising effort to aid fashion businesses most impacted by the coronavirus (COVID-19) pandemic.
Originally launched in 2003 in response to 9/11’s impact on emerging fashion talent, “A Common Thread” was repurposed from this year’s CFDA/Vogue Fashion Fund (CVFF) with a similar mission to alleviate hardships that the American fashion community is currently experiencing, as containment of COVID-19 has resulted in a mandatory hiatus and scaling back of businesses with some that have been forced to permanently retire.
Through shared stories and donations, the goal of this initiative is to raise both awareness and funds. To kickstart, the first video of the #CVFFACommonThread series has been launched on CFDA and Vogue’s Instagrams, and storytellers include Phillip Lim, Batsheva Hah, Reese Cooper, Jennifer Miller and Aurora James, who shed some light on how COVID-19 has impacted them.
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The new #CVFFACommonThread series tells the stories of designers and all those who work tirelessly behind the scenes. To kick off, catch up with @TheRealPhillipLim of @31PhillipLim, Batsheva Hah of @Batsheva, @ReeseCooper of @ReeseCooperInc, Jennifer Miller of @BrandonMaxwell, and @AuroraJames of @BrotherVellies and hear how the coronavirus pandemic has impacted them. ⠀ ⠀ ⠀ This is our common thread, and these are the stories of our community. ⠀ ⠀ ⠀ @VogueMagazine and the CFDA launched A Common Thread to raise money for the American fashion industry and the businesses and workers in urgent need of our support during this time. Help American fashion and head to our link in bio to donate now!
As of writing, Ralph Lauren has donated $1 million USD to “A Common Thread” …