The new New Balance sneaker you see above is called the New Balance Test Run PRJ 3.0. Said to be a limited edition sneaker, the design of the shoe was inspired by the challenge of building a shoe that leverages surplus materials.
The shoe was created by footwear designer Seth Maxwell in the New Balance Global Design Center. New Balance’s Test Run Program is dedicated to testing new and unique ideas in performance footwear. The program began in July 2018 to challenge the creation process, aimed at bringing designers’ footwear concepts that don’t necessarily fit the product brief, to life. The goal? Deliver new innovative products to consumers with unprecedented speed.
For the Test Run PRJ 3.0, the team was challenged to take an existing midsole and create a limited edition silhouette using surplus materials, preventing the disposal of some leftover materials. This resulted in each pair being completely unique, with no two pairs (or even two shoes) being identical.
The New Balance Test Run PRJ 3.0 will release on November 15th at exclusive retailers such as Bodega, Extra Butter, Kith and Vibram as well as on NewBalance.com for the retail price of $180.
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