Norwood Chapter Draws Inspiration From California Deserts for SS20 Lookbook

Paris and California collide in Norwood Chapter's Spring/Summer 2020 "Desierto de Sierra" collection, a fusion of founding designer Ali Saint Q's French and American roots. Staples like hoodies, bomber jackets, graphic T-shirts and crewnecks are featured throughout the pieces, which are all 100% produced in the heart of Downtown L.A.

The color palette is brushed with shades that reflect spiritual healing stones and play off of the desert landscape that sets the backdrop for the lookbook. Citrine, geode, jade and amethyst tones are coated onto pullovers, drawstring shorts and sweatpants, while camouflage, tie-dye and plaids bring in patterns. Minimalistic "Nordwood" monikers are stamped along several items to add a touch of branding. Trucker hats top it off with a classic accessory.

Browse Norwood's SS20 range in the images above, and look out for its release in the future at the brand's webstore and select retailers such as Barneys and LUISAVIAROMA.

For more fashion news, take a look at Eye/LOEWE/Nature's technical and sustainable Fall/Winter 2019 assortment.


View this post on Instagram


Holiday ??? #norwoodchapters #americanbrand #madeinla #happy4th #summer #la

A post shared by NORWOOD (@norwood_chapters) on

Click here to view full gallery at HYPEBEAST

Continue Reading at

Comments are closed.

Designed by OhhWord Media