Over-Sized Branding Takes the Spotlight in OVO’s Dsquared2 Collaboration

After a teaser shared earlier this week, Drake and his October's Very Own imprint have unveiled its full collaborative efforts with Dsquared2.

As expected OVO's owl insignia takes centerstage, this time playing on Dsquared2's aesthetic by being duplicated. The doubled up owls have then been placed over Dsquared2’s bold red font branding. Choice items from the capsule include the blue denim jacket and jeans which both feature a stitched oversized patch that fuses both of the brands’ logo. The capsule is also comprised of cosy essentials such as pullover hoodies, sweatpants and tees, along with a range of headwear, all inspired by the OVO lifestyle.

Rumors of the collab first started surfacing when Drake was spotted wearing the grey hoodie at one of his shows.

The OVO x Dsquared2 Spring/Summer 2019 collection will release this Friday, May 17 at OVO retailers located in LA, NYC, London and Canada as well as OVO's online store. Find the full list of retailers below.

OVO Flagships:

OVO Toronto - 899 Dundas Street
OVO Yorkdale - 3401 Dufferin Street
OVO Square One - 100 City Centre Drive
OVO Vancouver - 1044 Robson Street

OVO New York - 54 Bond Street
OVO Los Angeles - 130 N La Brea Avenue United Kingdom

OVO London - 1C Poland Street

Click here to view full gallery at HYPEBEAST

Continue Reading at https://hypebeast.com/

Comments are closed.

Designed by OhhWord Media