Donald Glover and adidas Originals have officially unveiled their first collaborative project with what’s being known as “Donald Glover Presents.” The collection sees Glover re-imagine classic adidas footwear styles, the Nizza, the Continental 80, and the Lacombe. With storytelling at the heart of the partnership, Glover and adidas Originals unveiled a range of new product offerings alongside the premiere of a series of short films.
Donald Glover Presents reimagines three classic adidas styles, the Nizza, the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas. With a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections.
“Rich is a concept,” said Donald Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”
Seeking to tell a story through design, the shoes feature a series of deconstructed details, like uneven stitching, inside-out golden eyestays, and a custom 3-Stripe mark that evokes hand-painting. Heightening a sense of depth and character, the edges of the canvas are not stitched down, allowing them to fray over time. Further bringing the theme of wear to life, a moth – the symbol of the collaboration – appears on the heel bumpers and insoles of the footwear. Each pair arrives inside an inside-out adidas Originals box that opens with a tear strip and comes replete with three sets of custom shoelaces designed to fringe with wear.
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