Interview: adidas’s Matthias Amm Talks The Future Of Parley And What Makes SPEEDFACTORY So Special

Interview by: Juan Carrillo

 

During last week’s adidas x Parley “Run for the Oceans” 5K Run event, KicksonFire was able to chop it up with Matthias Amm, adidas, Product Category Director for Global Running. Matthias is one of the integral minds behind projects surrounding some of your favorite models such as the Ultra Boost, Pure Boost, and even special projects such as anything Parley and the adidas AM4LA.

We had the chance to speak with him and ask him a few questions about the future of the Parley x adidas partnership, what makes the adidas SPEEDFACTORY so special and how the Parley x adidas shoes have improved since its inception back in 2015.

What makes the adidas AM4 model so special and what differentiates it from models such as the Ultra Boost and Pure Boost? 

The idea was to expand to new territory, local production and future production. We want to localize the demand. If a shoe is made for the US, we want to produce in the US, which in returns saves us on shipment time, etc. This is why the SPEEDFACTORY was created.

The adidas SPEEDFACTORY AM4 City program was created to make shoes specifically for the surroundings of each respective city. For example, the adidas AM4LA shoe was given more ventilation zones to battle the California heat. The AM4NYC was done in a Black colorway to represent the fast paced lifestyle of the city. With SPEEDFACTORY, we are now able to customize much more faster than Asia.

What does that mean for the future Ultra Boost and Pure Boost line?

Nothing. The SPEEDFACTORY is simply an addition to our ranges.  Once SPEEDFACTORY is fully set up, perhaps an Ultra Boost SPEEDFACTORY program could be in the works.

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