Helmut Lang Plays Matchmaker for Pre-Fall 2018

Helmut Lang is helping New Yorkers find love as it launches Pre-Fall 2018. The brand's collection is modeled by nine singles in personal ad-style imagery, complete with their jobs and personalities. Ranging from a young restauranteur to a retired speech pathologist, the ads place the emphasis on the amateur models while subtly promoting the brand's new clothing range. Helmut Lang has also set up a digital hotline for anyone looking to connect with the models: email LOVE@HELMUTLANG.COM along with your desired suitor's name to potentially link up with them.

Check out the full range of ads above and shop the new Pre-Fall collection on Helmut Lang's website.

Most recently, the brand joined with Carrie Mae Weems for its latest round of collaborative Artist Series tees.

Helmut Lang Pre-Fall 2018 Email LOVE@HELMUTLANG.COM to connect with Hugo.

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