With this year’s World Cup fast approaching, sportswear brands have been busy revealing the kits that will be worn during the tournament. As well as new designs from sportswear giants including Nike, adidas and PUMA, the World Cup is also set to see kits created by the likes of Hummel, Erreà and Uhlsport. The key theme for this year's World Cup kits is the influence of archival designs, as manufacturers look back to national teams' history and hope to channel previous years' success for the tournament in Russia.
To mark the upcoming tournament, we’ve rounded up 10 of the best kits that will be worn, ranging from the understated approach behind France’s away shirt to the eye-catching jersey that Nigeria will step out in.
France Away (Nike)
Although it initially appears to be a plain white jersey, France’s away shirt pays homage to the nation’s flag with a subtle red and blue hyper-speckle knit that runs throughout the shirt. The jersey is set to be worn with shorts in France’s classic navy and white socks. Other features of the top include the use of Fast Fit Vaporknit technology and a typeface in tribute to the country’s art deco nature.
Japan Home (adidas)
For Japan’s home kit, adidas Football has taken inspiration from the nation’s fashion heritage. The stand-out feature of the jersey -- the white pattern that runs across the front -- is a reference to the traditional decorative practice of Sashiko stitching. Elsewhere, the jersey features touches of white and red in reference to the Japanese flag, while the main blue shade is different to previous Japan kits.
Iceland Home (Erreà)
For Iceland’s World Cup 2018 kit, Italian sportswear label Erreà has taken inspiration from the natural landscape of the island. The elements are clear in the use of ...
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