Drai’s ventures into cutting-edge dance territory with TroyBoi as its summer resident [Interview]

Drai's

Las Vegas — since its early days, the desert city has defined itself as a veritable playground for America’s adult population. Its famed mile-long Strip is filled with more casinos, clubs, and hotels than one can count. Furthermore, the city’s laissez-faire energy is known to breed good memories in those looking for a temporary escape.

For all its glory, however, monotony and oversaturation remain constant threats that hang over the festive oasis. It becomes difficult to stand out amongst a vast array of similar competitors that are all within walking distance of one another.

This is where Drai’s comes in; owned by nightlife stalwart Victor Drai, the brand has become renowned for its forward-thinking concepts since its legacy began two decades ago with the Strip’s first-ever afterhours establishment. In 2014, the name evolved into a full-on institution with the foundation of its beach club and nightclub that hang over the corner of Flamingo Rd.

Drai’s mission has been to defy musical norms on the Strip.” The method is to simply not follow the status quo,” stated talent buyer Dave Fogg of their approach toward scouting out its artists. Their nightclub is renowned for the primarily live hip-hop and R&B artists that perform on its immersive stage. “Drai’s Nightclub is unarguably one of the top hip-hop venues in the country, showcasing live, 45+ minute concerts by today’s top artists,” continued Fogg. In creating such an experience, the brand has effectively led the charge in the changing Vegas landscape.

 

“When you’re looking at programming talent and curating that for the best possible customer experience, it’s easy to just look at the artists at the top of the charts and begin to throw large sums of money at them. We wanted to break out of that trope and look at the opportunities to ...

TroyBoi

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