The Nike Epic React Flyknit is finally here. To celebrate its arrival, Nike just launched a brand new ad “Choose Go” that contemplates an age-old question: What would happen if the world stopped turning?
The ad shows responses from basketball legend Kobe Bryant, comedian Kevin Hart, NFL athlete OBJ, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more.
The combination of elite athletes, actors and hundreds of extras made for an often-chaotic film schedule. Nye, for example, delayed filming more than once to double-check calculations regarding the momentum the average person would need to contribute to actually get the earth moving. Meanwhile, Manqi proved to be anything but average — outrunning the drone tasked with filming her, necessitating multiple takes to capture the requisite footage.
Nike is also launching seven new audio-guided runs from the voices of “Choose Go.” Nye, Biles, Antetokounmpo, Kevin Hart, Colleen Quigley, Evan Jager and Mo Farah each teamed up with Nike’s top coaches to provide guidance, motivation and inspiration to help runners improve their strength, speed and endurance. These will be available on the Nike Run Club (NRC App) beginning March 2.
In celebration of Nike’s latest running innovation, they are also announcing the Nike Go LA 10K on 4.22, a run that will benefit local community organizations that encourage and share in Nike’s core belief that kids are Made to Play.
To encourage Angelenos to take back the streets and reinvent their morning commute, the race course will take place in Culver City on the CA-90 — yes, Nike is literally shutting down a highway! Registration opens today, please visit Nike.com/LA for further race details.
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