The world’s ‘most international festival brand,’ Ultra Music Festival, has closed out an elephantine 2017 Asia tour, witnessing more than 400,000 people attend 17 events across a four-month period on the continent. The numbers are evidence of Asia’s classification as a quickly expanding market for the electronic dance music industry, leading the franchise to accordingly host a total of 17 different events in Asia from June to September, designating 2017 as a banner year for international dance music events falling under the UMF umbrella.
As shows in Bali, China, Hong Kong, India, Japan, and Taiwan sold out across the board, those that did not physically attend the live music events still made their presence felt via respective live streams, where more than 25 million people tuned in to watch live streams of the events in China, India, Japan, and Singapore.
Ultra Music Festival developed several new events of international focus this year, adding Ultra China, Road to Ultra India (touching down in Mumbai and New Delhi), and several Resistance shows in Bali to its list of Ultra Worldwide affairs. It has been a year of massive expansion for UMF, with the brand initiating its inaugural visit to India.
Ultra Korea and China performed equally as well, drawing crowds in the thousands for Ultra Korea’s sixth anniversary, and Ultra China’s first.
All eyes may now rest on Ultra’s domestic Miami edition, set to celebrate its 20th anniversary from March 23-25 in 2018.
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