Gary Richards, sometimes better known as Destructo, has grown his HARD brand over the past 10 years from a grassroots electronic movement into a behemoth institution and a pillar of American EDM culture. Known for its cutting-edge lineups, which have included the likes of Ice Cube, Justice, and deadmau5 v. Eric Prydz plus the introduction of the brand’s cult-favorite Holy Ship!, HARD indeed has a very impressive resume.
Its success over the years has attracted a partnership with MTV Live, who developed a special documentary on Richards and HARD. Titled Hard 10 – A Decade of Crashing Sound Barriers, the special will cover the the evolution of HARD over the years and feature a wide array of old and new footage, as well as interviews with some of the most prolific acts to grace the HARD stages. Famed journalist Steve Appleford was in charge of the film, indicating a quality piece of work.
“It’s incredible how much the HARD audience has grown and I’m thankful for all the fans around the globe that have come to celebrate with us at our festivals, stages and aboard HOLY SHIP! I am thankful for all the amazing artists who performed at the festival over the years,” said Richards his brainchild’s growth. I hope this MTV piece sheds some light on the past 10 year history of HARD and my life.”
Streaming for Hard 10 begins June 10.
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